Each year, Willamette Week’s “Best of Portland” Readers’ Poll throws a spotlight on the city’s quirks, contradictions, and cult favorites—declaring what’s “best” with equal parts humor, grit, and civic pride. For this Portland institution, I developed a bold, adaptable identity system that reflects the city’s scrappy charm and industrial backbone. The visual system was built for versatility—whether…

What if a whiskey brand could capture the spirit of those who dare to go all in? In this branding and package design project, Lucky Fool Brand Whiskies embody the essence of risk-taking and adventure. Inspired by decks of poker playing cards, each whiskey type is represented by a card suit, while the age of…