Oregon Justice Resource Center

OJRC Branding

The Oregon Justice Resource Center (OJRC) is a vital legal non-profit dedicated to advocating for criminal and civil justice reform. During my four-year tenure as their sole designer, I led a comprehensive brand evolution and executed diverse, high-impact design projects.

Previous OJRC logo
Before
Updated OJRC logo
After

A New Look

Balancing OJRC’s established recognition with the need for flexibile usage, I refined the core logo, introduced a dynamic variable-width typeface, and developed comprehensive brand guidelines. This strategic evolution ensured cohesive application across print and digital platforms, revitalizing the brand for contemporary relevance.

Investigative & Annual Reports

Reports are foundational elements of the OJRC’s advocacy. Dynamic layouts that tell a story and clearly visualize data effectively translate dense policy and findings into visually persuasive tools that helped drove critical legislative and policy change.

JustFacts: Engaging the Public

JustFacts is a social media public education series translating complex criminal and civil justice issues into clear, digestible, and engaging visual narratives for a broad audience.

A Campaign Identity System Built to Flex

Created the comprehensive branding for the “Know Your Rights” initiative, demonstrating expertise in holistic campaign execution. I developed a distinct visual identity applied across diverse deliverables, including informational cards, phone stickers, and printable posters. This cohesive campaign maximizes community outreach, translating complex legal information into practical, tangible assets that empower the public and amplify the OJRC’s core message.