In this branding and package design project, the Lucky Fool Brand Whiskeys line embodies the essence of daring and adventure. Each whiskey type is represented by a distinct card suit, cleverly integrated into the bottle’s design.
The bourbon, symbolized by hearts, features warm, inviting tones, while the rye whiskey, paired with spades, carries a bold, intricate design. The blended whiskey, marked by clubs, is smooth and versatile, and the single malt, represented by diamonds, exudes elegance.
The bottles, shaped like a deck of cards, have transparent fronts with a subtle etched logo, allowing the intricate card design on the back label to shine through. Each cork is custom-cut to mirror the crown of a King, Queen, Jack, or the iconic shape of an Ace, indicating the whiskey’s age. This project showcases the fusion of craftsmanship and storytelling, reflecting the adventurous spirit behind every bottle.