Lucky Fool Whiskies

What if a whiskey brand could capture the spirit of those who dare to go all in?

In this branding and package design project, Lucky Fool Brand Whiskies embody the essence of risk-taking and adventure. Inspired by decks of poker playing cards, each whiskey type is represented by a card suit, while the age of the whiskey is indicated by distinctive cork designs for Ace, King, Queen, and Jack.

The bold, black-letter logo and intricate etching on the front embody the essence of the Lucky Fool spirit.
Through the glass, a custom card illustration reveals the whiskey’s unique identity—an elegant blend of art and spirit.
A crown fit for a king—each cork is distinctively cut to reflect the whiskey’s age and prestige.
From the Ace of Hearts to the Jack of Clubs, each bottle in the Lucky Fool line celebrates the art of risk and reward.